William Hill Gambling Advert Banned

William Hill Gambling Advert Banned

Written by: ava carson on 27/10/2011 18:20
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William Hill has certainly had their share of troubling obstacles recently in Tel Aviv and it seems it’s still not over. The ASA, UK’s independent regulatory of advertising, has banned a promotional ad when a single complaint was reported.

William Hill is not alone as the ASA has cracked down on numerous online gambling promotions including many bingo brands that have been accused of false advertising on their websites. Not until very recently have they targeted TV campaigns and may suggest a result of UK government pressure.

In April of this year William Hill offered new players a “£150 Bonus For all new casino players" and in smaller print stated “Requires a £35 minimum deposit, terms and conditions apply".

The reported ad was considered to be misguided because terms were misunderstood as offering a match on deposits of £35 and £150. William Hill in their defense said that the ad clearly stated “Requires a £35 minimum deposit, terms and conditions apply" with drop down menu on the promotion tab giving the full terms and conditions.

The ASA determined that the promotional headline could easily be misinterpreted by players and banned the promotions from ever being used again.
Taking action on just one complaint strongly suggests that the ASA is taking serious measures in what appears to be false advertising. Is one complaint enough to justify a thorough investigation because a viewer perceived it as something other then it is?

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by: yobes over 12 years ago
Didn't see the ad but never trust any ad campaign without digging into the fine print.