Virgin Bingo New 2012 Advert

Virgin Bingo New 2012 Advert

Written by: ava carson on 26/01/2012 14:25

Straying from the norm of animated advertising, Virgin Bingo has started 2012 with a brand new style in a campaign that is witty. The £500,000 marketing venture is a breath of fresh air as it rings out the old and embellishes the New Year.

The 60 second ad opens up to a pretty blonde taking a tour of the behind the scenes walk through Virgin Bingo emulating the Willy Wonka factory but with an adult bingo theme. It is no ordinary workshop as sashaying girls in little red outfits keep in rhythm in the bingo ball polishing room. These girls don’t have to lift a finger as the high tech mechanical arms put the shine on the balls.

The tour continues with Ricardo the sexy stud draped in nothing but a towel, releases the lever and a bonus poster drops as t love struck he customer has her eyes fixed on a bigger bonus, the half- naked man. The advert ends with the love struck customer asking the tour guy if she could have Ricardo’s number.

Simon Burridge, CEO of Virgin Games, commented: "This new advert has a flavour of Willy Wonka for adults about it. It has lots of energy, excitement and fun - just what consumers have come to expect from a Virgin advert.

"We first advertised Virgin Bingo on TV in 2010 and have witnessed fantastic customer acquisition rates as a result. We've found that TV advertising is a natural fit for bingo. Consumer trust and a sense of security and familiarity are very important attributes for a bingo brand. Being part of the Virgin brand helps to reassure customers that they are playing with a reputable company, while TV ads raise awareness of our existence and help to reinforce that trust and brand awareness."

Matt Barraclough, Creative Director at ABF Pictures, commented: "We were thrilled to have the opportunity of working with the Virgin Games team. A brand like Virgin allows us to think bigger and look at online bingo in a different way. We wanted to stand out from traditional bingo commercials and do it in a very Virgin way.

"The commercial itself was produced over three months. The action was captured on green screen and the entire factory backdrop was then created using 3D modelling and animation. The inspiration for the advert was the core Virgin brand values: Fun, Value for Money, Innovation, Quality, Competitive Challenge and Brilliant Customer Service. We combined these values and used iconic Virgin styles to create an exciting and memorable advert."

For those who were more fixed on Ricardo may have missed the promotional offers Virgin Bingo has lined up. A new Welcome Bonus of deposit £10 and play with £35 along with great prizes to be given away.

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