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Unibet to Launch a New Bingo Product with Relax Gaming

Unibet to Launch a New Bingo Product with Relax Gaming

Written by: Emilija Zivulovic on 10/03/2015 09:55
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A long standing relationship between Unibet and its bingo partner Virtue Fusion is about to change, as one of the largest online gambling operators in Europe announced plans to switch its platform from Playtech’s Virtue Fusion to a new bingo product developed in cooperation with Relax Gaming. The transition that is scheduled to happen mid-year, will initially be launched in the UK and will cover its other two bingo brands, maria.com and bingo.com.

Head of gaming at Unibet, Daniel Eskola said:

“This project has enabled us to start fresh and define what we believe is important for a fun and entertaining bingo experience with more winners, while facilitating cross sell to our casino and games.

“Our ambition is to reinvigorate Bingo, make it more exciting than current products on the market and appeal to a wider audience.

“Unibet would like to thank Playtech for the five years during which the bingo revenues have shown healthy growth.

“Our relationship with Playtech remains strong and we will continue to offer GTS games in our Casino and well as Poker on Unibet.fr.”

The new bingo product will be available on both mobile and desktop devices with updated graphics, new in game features and integrated access to casino. Unibet is also planning to revamp its loyalty program to go with the new product.

 

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