Unibet has bought the Bingo.com domain and all of its European real-money gambling operations for $8 million.
Bingo.com Ltd. can now turn its attention to social bingo.
“The online gambling industry as a whole is experiencing conditions of maturity where smaller firms are finding it increasingly difficult to compete,” said Bingo.com chief executive Jason Williams.
“Bingo.com's European gambling business, built with the www.bingo.com brand and URL, has therefore found it difficult to compete effectively with larger operators.
“In response to these facts, the Bingo.com management team decided it was in the best interests of the company to sell the online gambling business; the associated brand and URL and determined the offer negotiated with Unibet, the company's own online gambling partner and technology provider, was fair and the best offer available to the company for those assets.”
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