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Tombola’s New TV Ad Features Real Players

Tombola’s New TV Ad Features Real Players

Written by: Emilija Zivulovic on 08/09/2015 11:30
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Tombola, Britain’s biggest bingo site launched a brand new TV advert for the new season. This famous online bingo site is regularly advertised on TV and other mediums and their latest commercial puts the focus on beloved customers. The new ad can be seen on ITV, Channel 4, Channel 5 and many of the major Sky channels as well as on YouTube. It’s backed up with social media and newsletters in an attempt to expand its brand and social visibility.

The advert was filmed in Yorkshire over the course of two days and features real Tombola bingo players having fun playing their favorite games, feeling cozy while sitting in a regular living room. This was intentionally done to shun other brand’s commercials with celebrities instead of real people. This is a clever move by Tombola, as real players can relate to their on screen counter parts.

“Our new ad not only showcases the exclusive games we have to offer at tombola but also stars our players,” Dawn Howe, Tombola’s head of marketing, said.

“Community is a big part of what we do, so by having real players feature in the ads, it brought a natural energy to the new campaign,” she added.

 

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