26
MAR

Tombola Bingo has TV ad’s banned

Written by: Nikola Zugic on 26/03/2009 07:40
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Tombola Bingo has had two of their recent lively and popular television advertisements banned by the Advertising Standards Authority (ASA). The advertisements that were based on Tombola Bingo’s usual fairground theme, were bright and vibrantly coloured animations the first of which featured a ferris wheel and rollercoaster ride and included smiley bingo balls all bouncing along towards the fairground, the second was a promotion for the new battleship game and featured a hot air balloon. Both Tombola Bingo advertisements were regarded by one complainant as too attractive to children and young adults, and after reviewing the advertisements and receiving a statement from Tombola Bingo in response to the complaint, the ASA have decided that the accusation of a breach of the strict advertising codes of standards in respect of gambling was upheld. The two advertisements can now no longer be shown in the current form

Tombola Bingo responded that all advertisements created by their advertising agency The JDA Group Ltd were cleared with Clearcast every step of the way to ensure that no breach of current rules was made. Clearcast examine pre-production material and ads once they are completed, they ensure that all guidelines are met before they give approval for advertisements to be broadcast.

The team here at Bingo Reviewer are sad to see the demise of the fabulous Mardi Gras inspired Tombola Bingo advertisements, our screens will be a little less lively that is for sure. We will also miss the memorable theme song ‘Tómbola ‘sung in her own individual style by the Spanish1960’s star Maria Isabel y Marisol.

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