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The Responsible Gambling Trust Launches Bingo Research

The Responsible Gambling Trust Launches Bingo Research

Written by: Emilija Zivulovic on 30/06/2015 09:35

Responsible Gambling Trust (RGT) is the leading charity in the UK committed to minimizing gambling-related harm. The charity launched a programme of research aimed at nature and extent of problem gambling behavior in bingo operations in Great Britain. Licensed bingo retail operators are invited to provide data and practical support to the programme, which will be conducted with the support of The Bingo Association. The research programme has a total budget of £125,000. Researchers will complete a review of existing evidence, develop a method of identifying any problem gambling behavior in licensed bingo premises and collect data on problem behavior.

Online gambling operators are also invited to share their customer data. This data is often used for marketing and promotional purposes, for example sending offers to customers who have not been active on the account for some time. Regulators are asking all operators whether they are using analytics as a way to predict who is likely to be a 'problem gambler' and enable operators and customers to take harm minimization measures. The aim is to stop people getting into problems with their gambling, and ensure that those that do develop problems receive fast and effective treatment and support. Work is scheduled to begin in September and a final report is expected in spring 2016.

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