Sun Bingo has announced the appointment of Wunderman as the company to launch the bingo site’s first social media campaign.
Wunderman will be launching a Christmas campaign to boost player engagement with Sun Bingo since this time of year tends to be a slow period.
Mel Edwards, chief executive of Wunderman, said, “Sun Bingo is a massively popular service but bingo players tend to have a break over the busy Christmas period. The campaign will target players through social media with the familiar Sun Bingo visual identity.”
The agency was taken on without a pitch and Emma Loveday, Bingo marketing manager for The Sun, News UK, said, “The appointment follows the agency’s appointment onto the roster earlier this year.”
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