Rank Group’s Mecca Bingo has given its £4m advertising account to St Luke’s after a competitive pitch managed by the AAR.
Mecca Bingo is among the largest online and land based bingo brands in the UK.
Paul Meadows, head of brand at Mecca Bingo, said, “We have big ambitions for our multi-channel business, so St Luke’s combination of brand thinking with digital and retail understanding made them a compelling choice.”
St Luke’s chief executive, Neil Henderson, commented, “In a world of competitive bingo brands Mecca stands out for its authenticity and heritage.”
St Luke’s is already planning a new television and digital campaign for this spring.
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