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JAN

Rugby Team Wigan Warriors to get sponsored by Mecca Bingo

Written by: Nikola Zugic on 29/01/2009 06:00
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Mecca Bingo, the pioneers of Bingo games in UK, both offline and online, spare no stones unturned in promoting the game all the way. It holds a prominent position among the top-notch Bingo online sites, when it counts for popularity according to studies and surveys. They have been engaged in yet another endeavour in popularizing the word “Bingo” among the world of sports, by signing a contract for advertisement with Wigan Warriors, the Rugby League Champions over 18 times.

Brand names are getting popularized the world over by innovative ways and sponsoring the brand logo with accredited teams of sports like Rugby, Soccer, Base Ball and Cricket are entertained in every country. The focus on the players in action by the cameras will zoom the individuals and the brand logos will invariably get the attention of the watchers. Satellite TVs are taking all the sports events world wide by their telecasts and so this segment of advertisement gets phenomenal reach, which can never be dreamt of by other options of advertisements.

Press reports confirm that Mecca Bingo has just got the sponsorship deal signed with Wigan Warriors for twelve months to start with and it may get extended further for a year later. This means Wigan Warriors will wear Mecca Bingo logo in the front and back of their traditional cherry and white kits. It is reported that the Rugby Team received nearly £230,000 for the first year of the sponsorship from Mecca Bingo.

Incidentally, Totesport, another gambling Company based at Wigan and owned by the Government has also renewed their sponsorship contract with Wigan Warriors, to display their logo limited to the shirt sleeves and shorts of the players. It should be remembered that Totesport are running a popular betting site on horseracing as well as other sports. They have also embarked on Bingo games by branching out a Bingo online site recently, which is yet to get popularity.

The essence of sponsorship from both Mecca Bingo and Totesport is the fighting Rugby Team will get the required financial assistance, in pursuing their goal with the sports without any worries. On the other hand by linking up with such a strong and popular Rugby Team to promote their brand logo – Mecca Bingo – Bingo games get popularized by the pioneer once again.

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