Report on bingo industry shows massive growth in online bingo

Written by: Nikola Zugic on 31/03/2009 21:13

A report in respect of the bingo market, both current and forecasts for the future of the industry in particular online bingo has recently been released by Screen Digest the media analyst company. The in-depth 342 page report is aimed at assisting the bingo operators themselves to gain the best position in the ever growing global bingo market which includes new and existing online bingo markets.

The report rather excitingly entitled ‘Bingo in the Digital Age: Global Market Assessment and Forecasts’ is hoped will allow UK online bingo operators to assess where the best global markets to penetrate are. With increasing competition felt in the UK in the online bingo market, the UK online bingo operators are now looking to broaden their horizons into emerging markets. Areas for specific attention might be European countries that currently outlaw online bingo but are expecting changes in the law such as Italy.

The report makes interesting reading even if you are not an online bingo operator, with many facts about current trends and expected growth. One interesting fact is that despite the reports in the media of a recession, the UK online bingo industry is in a period of substantial growth with active players increasing in the last quarter of 2008 by 80%. This growth however is not expected to continue at such a huge rate in the future, certainly as the market reaches almost saturation point and new entrants to the market will need to look elsewhere to gain a foothold. The online bingo sites have increased their revenues whilst the land based bingo counterparts are reporting substantial problems with decreasing player numbers. This situation has forced many land based bingo operators themselves to look at launching online bingo sites to remain in the industry and hopefully act as life-saver to their operations.

The report released by Screen Digest is the culmination of extensive research of global markets, operators, consumers, trade media and trade associations and was written by Rachael Church-Sanders.

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