Playtech Launches New Software

Playtech Launches New Software

Written by: Emilija Zivulovic on 04/08/2015 09:15
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Playtech has now officially launched a brand new HTML5 optimised platform with Ladbrokes. The gaming software and services supplier launched its first omni-channel HTML5 front-end solution enabling a seamless, fully responsive desktop and mobile user experience and a host of unique, new sportsbook features.

It will offer players an unrivalled and personalised mobile and desktop experience in line with ‘Playtech ONE’, the cutting-edge omni-channel solution that allows customers to play any content, across any channel and is responsive to any device using one account and one wallet. This is the second Playtech omni-channel HTML5 product rollout with several others due later this year.

Liron Snir, VP Product, Playtech, said: “Playtech has been pioneering in releasing the industry’s first omni-channel products and platforms across bingo, sports and casino. A fully responsive desktop and mobile front-end solution is just the beginning of much more omni-channel ‘Playtech ONE’ activity we have planned in partnership with Ladbrokes.

“This has been a fantastic project to work on from start to finish with our Mobenga team completing their work in record time. We very much look forward to continuing our journey in partnership with Ladbrokes and helping them with the rapid growth of their digital business,” Snir added.

The new Playtech software will be used by many new bingo sites such as Scarlet Bingo and Sea Bingo.

“In line with Playtech’s mobile-first strategy we are very excited by the launch of our new software, an HTML5 bingo and games turnkey gaming solution.It couples Playtech’s award winning bingo and games content with the power of the Playtech IMS platform."

“In addition, it also provides a rapid and cost-effective route to market for small to medium-sized operators, launching a compelling player proposition from day one on the UK gaming industry’s biggest bingo network,” the spokesperson added.

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