Recently Grant Shapps, the Conservative party chairman took to Twitter in what was perceived as patronizing voters.
Shapps tweeted the following along with a picture and asked followers to retweet: “Bingo. Cutting the Bingo tax and beer duty: To help hardworking people do more of the things they enjoy.”
Danny Alexander, Shapp’s coalition ally and chief secretary of the treasury said: “I thought it was a spoof at first, it’s just pretty extraordinary. It may be our Budget but it’s their words, I think it’s rather patronising.
“Also I think it actually demeans some quite sensible things. There are good reasons to be supporting bingo, there are good reasons to be encouraging our pub sector to be stronger - that’s the analysis behind those measures.”
Stephen Pollard, a conservative columnist for the Daily Express and Daily Telegraph and editor of the Jewish Chronicle believes that using the “they” symbolized a distinction between Shapps and the Conservative Party from the rest of the public.