New Costa Bingo Campaign Featuring Mel B

New Costa Bingo Campaign Featuring Mel B

Written by: Glo Wood on 27/03/2015 17:20
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Intertain Group’s Mandalay Media has opted to renew Mel B’s contract due to “her successful debut in 2014 on the Costa Bingo site”.

The former Spice Girl has been the face of the 2014 Costa Bingo campaign, which included television adverts and a special corner on the bingo site.

"Mel B made a great impact last year," said Christian Colton, Head of Marketing, Mandalay Media. "She was integral to our site and resonated well with our audience, especially as she became the voice of our bingo caller. We're very excited to continue working with Mel B for a second year at Costa Bingo.”

Watch out for the latest campaign to launch this month featuring Mel B and a beachy theme.

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