More Slicker, Cleaner and Foxier than Ever

More Slicker, Cleaner and Foxier than Ever

Written by: Emilija Zivulovic on 06/01/2015 17:45
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Famous Foxy Bingo has put its brand character Foxy through a complete makeover as a part of its multi-million pound campaign which includes new TV ads and online films. Tricycle London, the advertising company behind the makeover, gave Foxy a "slicker, hipper look" with a classy new purple suit.

The new TV ad shows Foxy and his friends dancing on Brighton Pier to a remix of Get Happy! by Judy Garland. Matt Carter, the Tricycle creative director, developed the ad and also directed it through the agency. UM London is the media agency for the campaign. There’s also a teaser video being released, with a cheeky tagline #WhoTheFoxThat. The campaign also employed Joey Essex, the reality TV star, who joined Foxy in an online comedy video.

"This is our most ambitious campaign yet, with multiple ads to be released throughout 2015.” Said Matt Carter, the creative director of Tricycle,

"We've managed to bring a bit of retro cool to the Foxy Bingo brand. A brilliantly fun location, some amazing choreography, all accompanied by an iconic 50’s track should make this another successful campaign for the lovable northern Fox."

Foxy’s makeover goes along with the re-launch of Foxy Bingo. Golan Shaked, the director of games at bwin.party which owns Foxy Bingo announced: "We have made Foxy Bingo more contemporary with over 60 new, best in class games, an upgraded user interface and great emphasis on developing the mobile and touch device experience."  

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