7
MAY
Latest Research Survey on Gambling

Latest Research Survey on Gambling

Written by: ava carson on 07/05/2012 07:35

The Gambling Commission released its latest survey on gambling conducted by ICM Research.
Here are the results of those findings:

All gambling participation (including by remote means)

• Over the year to March 2012 (that is, an average of figures for June 2011,
September 2011, December 2011 and March 2012), 58.1% of the 4,000 adults
surveyed said they had participated in at least one form of gambling in the previous
four weeks.

• This figure of 58.1% compares with the 2011 calendar year figure of 57.3%, the
2010 calendar year figure of 55.5% and the 2009 calendar year figure of 55.2%. 

• The most popular gambling activity was National Lottery tickets (48.0% of
respondents), followed by National Lottery scratchcards (13.0%) and tickets for
society or other good cause lotteries (10.6%). Betting on horse races, gambling on
fruit or slot machines, and private betting with family, friends or colleagues were the
next most popular activities (4.3%, 3.4%, and 3.3% respectively).

• Those participating in gambling were more likely to be male than female, and were
more likely to be aged over 45.

Remote gambling participation

• Over the year to March 2012 (that is, an average of figures for June 2011,
September 2011, December 2011 and March 2012), 12.2% of the 4,000 adults
surveyed said they had participated in at least one form of remote gambling in the
previous four weeks. Around half of these had participated just in National Lottery
products.

• This figure of 12.2% compares with the 2011 calendar year figure of 12.4%, the
2010 calendar year figure of 11.1%, the 2009 calendar year figure of 10.5%, the
2008 calendar year figure of 9.7%, the 2007 calendar year figure of 8.8% and the
2006 calendar year figure of 7.2%. 

• The growth in participation in remote gambling is explained very largely by
increased online participation in the National Lottery. If those only playing National
Lottery products remotely are excluded, 5.4% of respondents had participated in
remote gambling in the year to March 2012, compared with the figure of 6.1% in
2011, 5.7% in 2010, 5.7% in 2009, 5.6% in 2008, 5.2% in 2007 and 5.1% in 2006.

• Overall, in the year to March 2012, 10.0% of respondents said they had remotely
purchased tickets for the National Lottery draw in the previous four weeks (either
only or in addition to other types of gambling activity).

• Those participating in remote gambling were more likely to be male than female,
and were more likely to be aged 18-44.

• Remote gambling via a computer, laptop or handheld device was most popular
(11.0% of all respondents), followed by gambling via mobile phone (2.5%) and
interactive/digital TV (1.0%).
 

Categorised Under: Bingo News,
Current Article Rating
Login to Rate 

0 Comments

Login to Comment 
Top