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NOV
Ladbrokes Bingo Launches New Design

Ladbrokes Bingo Launches New Design

Written by: Glo Wood on 14/11/2014 19:05
Ladbrokes Bingo Logo

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Ladbrokes’ online bingo brand has undergone a makeover and is now live after a period of upgrading based on feedback from players according to a company spokesperson.

The operator teamed up with Playtech’s Virtue Fusion, who powers Ladbrokes Bingo, to make changes to the site, which is referred to as the largest online bingo in the regulated market.

To celebrate the launch, there will be GBP 3 million in prizes available through November and December and one lucky player will win a new SEAT Ibiza SE car.

Josefine Fox, head of Ladbrokes Bingo, commented, “Every element of Ladbrokes Bingo has been improved. We are now able to offer our players a state-of-the-art bingo experience that we believe will mark us out as the best in the business.

"Customers told us that navigation and ease-of-use, along with player engagement and promotions, were the biggest drivers of activity. We think we’ve ticked all those boxes and hope our players are as pleased with the results as we are.”

Dan Phillips, COO, Playtech Bingo, added, “The Ladbrokes project has been great to work on. We listen to players’ and licensees’ needs on a daily basis to help maintain our position as the world’s leading bingo network in an industry that moves rapidly.”

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