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GTECH G2 Joins Shopping Magnet to Launch New Bid Bingo

GTECH G2 Joins Shopping Magnet to Launch New Bid Bingo

Written by: ava carson on 01/11/2011 21:05

In just two short years GTECH G2 has become a leader in the iGaming industry with award winning software and management services. GTECH G2’s International Bingo Network (IBN) is the largest bingo network currently in Europe.

The cleverness of the company is no surprise for partnering with UK’s largest and most popular TV shopping channel Bid Shopping to launch the new online Bid Bingo. The marketing campaign will include advertising on three TV shopping channels, Direct Mail, leaflets and customer call center offers.

Bid Bingo has all the distinction of GTECH G2’s quality gaming and chat features that build a large social network for bingo players. Sides games embedded in bingo rooms include the celebrated fame of Chippendales: Reel Deal.

GTECH G2’s Vise President William Scott commented: “We’re very excited to work with one of the UK’s largest multi-channel retailers. We see this as a great opportunity to reach more players due to the similar target audience profile between bingo players and bid shopping.”

Bid Bingo’s spokesperson said in a statement: We have a massive audience that we’re sure will love and embrace bid bingo. We plan to utilize every arm of our business to deliver the best bingo experience to our customers and we’re confident our partnership with GTECH G2 will do just that.”

Categorised Under: Bingo News,
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