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Gala Bingo’s New Ad Campaign

Gala Bingo’s New Ad Campaign

Written by: Emilija Zivulovic on 13/07/2015 08:45
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Gala Bingo has a brand new campaign highlighting individual people’s Gala la la moments. The campaign was created by UK-based marketing company Cravens and is all about being happy. ‘What’s your Gala la la?’ is the question and there are no wrong answers, it can be anything from being on a boat in the middle of the ocean or in a bathtub full of marshmallows. The first launched video ad is ‘Emma sails the seas’ and it will be followed by two more with multiple different offers planned for autumn and winter.

“Gala Bingo is all about entertainment and escapism from the day to day and our latest series of ads really encapsulate the fund side of the brand and create an emotional connection with the audience,” said Alison Digges, Gala Bingo brand director.

Phil Coverdale, managing director at Cravens, added: “Horses, doves, yachts, models, dancers, and Pomeranian dogs. Our shoot had a lot of crazy parts to pull together. Given our brand is all about ‘happy’ it was only appropriate it was the most fun shoot to be on. Filming in the Costa Del Sol in May of course helps.”

Adam Johnson, lead creative across the campaign, commented director, Henry Scholfield, “has done a sterling job capturing these ‘Gala la la’ moments, bringing some great comedy elements to life and raising the bar with this campaign.”

“From first writing ‘Gala la la’ on a notepad to watching this campaign grow and grow as an expression of bingo joy has been a fun filled journey. Gala Bingo are a joy to work with. They have a lot of love for this campaign, as do we.”

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