Gala Bingo Works on New Ad Campaigns

Gala Bingo Works on New Ad Campaigns

Written by: Glo Wood on 27/09/2012 17:00
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A new ad campaign is in the works for Gala Bingo and the agency of choice is Michon. The Nottingham based company was chosen to develop two campaigns for Gala Bingo.

Michon pitched Gala a campaign idea that they couldn’t refuse. The brand new concept is focused around the Christmas season. They will also assist Gala Bingo in the re-launch of their bingo clubs. The experience is said to offer “lively lounges” filled with casino and bingo games in addition to great food and drink. The traditional bingo hall environment will still be part of the package.

An exciting feature of the adverts will be the introduction of celebrity impersonators playing bingo. Watch out for Simon Cowell, Joan Collins and even Posh and Becks.

Michon’s account marketing director, Su Brookes, said, "We’re delighted to be working with the team at Gala, who are also based in Nottingham. They wanted to work with a local agency but weren’t sure they could find the calibre they were looking for in the area.

"We were pleased to discover that Gala didn't just like one of the pitched concepts we put forward, but have actually chosen to develop two of our original ideas.”

Rob Johnson, head of marketing at Gala, said, "The creative works for our core marketing, not just for seasonal activity, and is cost effective, scalable and campaignable.

"We really felt that the team at Michon understands our brand and what we're trying to achieve, so we're sure this will be the start of a great relationship."

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