Another step forward for social gaming took place this week as Shoal Games Ltd. announced that its free-to-play social bingo game, Trophy Bingo, has expanding from Facebook to Google Android and Apple iOS platforms across global markets.
Shoal Games Ltd. entered the online bingo market with Bingo.com, Ltd. in 1999 but recently moved into the free-to-play mobile gaming sector. After selling off its Bingo.com website to Unibet late last year, the company changed its name to Shoal Games Ltd. and left the real-money gambling industry.
Addressing the change in markets, Jason Williams, Shoal Games CEO, said, “We have tremendous expertise in the online bingo business so it was a natural shift for us that once we relinquished control of Bingo.com, we refocused on mobile and social platforms with our own non-gambling social bingo game. It’s no secret that the social casino segment has grown by almost 40% since 2013, with 2015 revenues set to hit 3.5 billion USD. We’re targeting Trophy Bingo to join the highly successful social bingo games Bingo Blitz (acquired by Caesars Interactive) and Bingo Bash (acquired by the Game Show Network) in the Top 100 Grossing charts.
“Trophy Bingo is a prime example of the type of game players are demanding. We’ve stuck to the traditions of bingo, but added layers of fun that will keep our players coming back every day for more.
“Trophy Bingo brings an entirely new format and gaming experience to the social bingo segment.”
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