30
DEC
Exercising his Veto Minnesota Gov. Gives Online Lottery Products another Chance

Exercising his Veto Minnesota Gov. Gives Online Lottery Products another Chance

Written by: Emilija Zivulovic on 30/12/2014 16:55

Minnesota Governor Mark Dayton exercised his veto to save the state lottery’s online scratch card initiative, although the lawmakers announced they will renew their attack next year. This means Ed Van Patten, the lottery director, gained a strong supporter of online ticket sales which should boost sales and attract new demographics.

Everything started a year ago, when Van Petten introduced online scratch cards for the first time, which subsequently created a conflict with a strong political faction in the legislature. Van Petten did everything to reassure the lawmakers that this is not going to increase the number of problem gamblers, nevertheless online sales proved to be popular. As Van Petten reveals, so far the result is 31,000 additional players have bought in to the lottery’s online products since introduction a year ago and a big chunk of them are below age 35 years demographic which is critical to the future development of the lottery.

With the end of the legislative season and Gov. Mark’s veto, everything is delayed until next year whilst the frustrated politicians start to prepare a new attack on the lottery waiting for the 2015 legislature to convene.  

Categorised Under: Bingo News,
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