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Dragonfish, 888 B2B’s arm extends free bingo

Written by: Nikola Zugic on 27/06/2009 20:00

Dragonfish is an 888 B2B arm and has recently launched a trial campaign featuring free bingo. But after their revenues surge high, there was surely one thing for them to do. That is to extend their free bingo offer. They were very happy to announce the success of their trial campaign. And so, let’s take a look at the details of their success.

When Dragonfish offered the free bingo promotion throughout all of their sites, they certainly received a warm support from a lot of online bingo players across the UK and other countries. They have doubled their traffic. Eventually, the result was an astounding double-digit revenue growth for their pilot websites. And would you believe that they managed to do all that in just a matter of three months? Yes, it was such a hit.

Online gaming magazine, EGRmagazine.com has recently interviewed Gabi Campos, the big boss of Dragonfish regarding their successful campaign. According to Campos, their free bingo campaign has drawn a lot of bingo players to their online bingo sites, specifically the Cheeky bingo and Costa bingo networks. The campaign established a critical mass online. And even if it was free bingo that they offered, the campaign helped them turn these players into depositors. The players were signing up for the free bingo cards. But then, they realized how fun the chat rooms are. The bingo players were so thrilled with the software and the bingo games and the chat rooms that came along with it. It offered fun and excitement that was similar to like any kind of social networking site. And little by little, these players and chatters were soon turning into depositors as they seek for bigger prizes found at their paid bingo games. That’s the secret to their success. Campos added that what they have offered was really something unique and powerful to make their business grow significantly.

Categorised Under: Bingo Promotions,
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