Customer is king at 32 Red bingo and gaming

Written by: Nikola Zugic on 02/09/2009 12:00
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Customer is King or so the saying goes and at 32 Red Bingo that seems to be the case. The team at 32 Red Bingo and gaming group have introduced SmartFOCUS a specialist software product that allows companies to fine tune their marketing through analysing statistical evidence and providing reports and models which ultimately will allow 32 Red Bingo and their gaming services to be more in tune with their customer needs. With the new SmartFocus software comes a great new loyalty scheme for 32 Red Bingo and all the other gaming services in the group, which will provide more rewarding bonuses and some exciting new competitions.

PayPal an added attraction

32 Red Bingo have been pretty proactive of late in respect of providing an enhanced customer experience, the recent addition of PayPal to their available methods of deposit and withdrawal banking options has proved that they are keen to make their online bingo and gaming sites as accessible to all online bingo players. The team at 32 Red Bingo are very excited about the advantages that the new SmartFOCUS software will bring to their loyal customers and are hoping that new customers will also be attracted by the enhanced and more personalised customer experience. Mark Quayle the Head of Marketing at 32 Red said of the new Smart FOCUS deal “We’re confident SmartFOCUS will allow us to reach more 32Red players and send targeted bonuses and competitions that will make their time at our casino even more entertaining and increasingly rewarding.”

Competitive markets mean gaining an edge

With such a large and ever growing market out there32 Red Bingo and gaming sites know that attracting customers and retaining them is paramount to have an edge on the many competitors out there. The use of sophisticated software programmes like SmartFOCUS will certainly allow 32 Red to concentrate more on their core business and facilitate improving the areas that are not currently doing so well. The Chief Executive Officer of SmartFOCUS, Chris Underhill said in a press release about the new deal with 32 Red “The smartFOCUS software is helping 32Red to launch and measure campaigns quickly and easily. Customer satisfaction should be a priority for all businesses. 32Red’s improved marketing and new loyalty scheme demonstrates that the company understands this perfectly, and makes it a pretty safe bet that the company will continue to enjoy success.”

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