Since the new requirements and regulations, imposed a few months ago, UK gambling operators are struggling to adjust. The Point of Consumption Tax made UK-based gaming providers reconsider their availability on the UK market; a lot of them tried staying competitive finding alternatives.
The popular online casino company, 32Red announced a complete makeover in an attempt to attract more customers. This effort will be a part of their new advertising campaign, which will include a complete redesign and a new logo. The whole campaign will focus on 32Red’s excellent customer service, with a tagline “Where you’re the big deal”, emphasizing the importance of each and every client. Although it sounds a bit superficial, the makeover goes much deeper, with 32Red officials starting a thorough review of the existing marketing strategy with the aim of finding the faults, correcting them and providing customers with utmost betting experience.
Matt Booth, a communications director of 32Red, commented on the upcoming changes and said officials’ goal was not that complicated. All they wanted was to make 32Red a widely recognized brand, famous for ensuring the highest quality for its customers. We think they are already there!
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