Betfair in Hot Water with ASA

Betfair in Hot Water with ASA

Written by: ava carson on 23/04/2013 02:55

It was only last month in March that Betfair had an advert that was banned by the Advertising Standards Agency (ASA). Now another ban has been issued on their latest commercial. The ASA takes complaints by consumers seriously and all it takes is one to set off an investigation.

A decision was made after a breach in six Broad Committee of Advertising Practice (BCAP) codes was violated.

This is the ASA Adjudication:

The TV Ad

"IS YOUR BOOKIE GIVING YOU VALUE?" The voice-over continued, "On all Channel 4 live races in September, Betfair were better priced than William Hill 30 minutes before the start of each race on 506 of the 640 runners. Better than Paddy Power on 549, and better than Betfred on 543. Now that's value. Before you bet today, check the prices on Betfair."

The Issue:

“A viewer challenged whether the claim that Betfair was better priced 30 minutes before the start of each race than William Hill, Paddy Power and Betfred was misleading, because he understood that those three bookmakers all offered a "Best Odds Guarantee", which meant their customers would receive whichever was better; the price when they placed their bet or the Starting Price”.


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