888 Holdings to Utilize Optimove for Online Bingo Brands

888 Holdings to Utilize Optimove for Online Bingo Brands

Written by: Glo Wood on 07/12/2013 20:10

Optimove is the latest tool in online gambling operator 888 Holdings’ shed. It plans to use Optimove’s retention automation software on all its online bingo sites.

The web based software uses customer modelling technology giving marketing and retention experts information to develop unique marketing campaigns.

The product is already being used with the company’s Dragonfish brands in order to draw in and maintain players.

“A large part of our success as a leading online entertainment company has been our development and focus on the most advanced CRM strategies and tools,” 888’s senior vice-president head of business-to-consumer division, Itai Pazner, said.

“Optimove has proved itself to be the perfect enhancement to our existing in-house customer marketing systems.”

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