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£4m Jackpotjoy Bingo Campaign

£4m Jackpotjoy Bingo Campaign

Written by: Glo Wood on 08/09/2012 00:00
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The ever popular Gamesys online bingo website, Jackpotjoy Bingo, has been working feverishly on a new advertising campaign staring the Queen of Bingo, Barbara Windsor that will run September through February. She is gracing screen across the United Kingdom inviting players to play “Just for the Jackpotjoy of it”.

The pricey new campaign was designed by Isobel and will be supported through PR and social media from Fever and Things with Wings. All media planning and buying was handled my Maxus. Throw in Barbara Windsor and you have a £4m advert.

The managing director at Jackpotjoy, Michael Saunders said, “The Jackpotjoy.com brand is all about having a bit of fun and we hope to inject a bit of that daft fun into everyone’s everyday lives - whether that’s having a fun flutter on Jackpotjoy.com or inspiring people to do something daft ‘Just for the Jackpotjoy of it’.”

Barbara Windsor said, “I’m delighted to be back on our TV screens as the Queen of Bingo for Jackpotjoy.com. It’s always fun to dress up as royalty for the day and I hope that people embrace the light-hearted nature of this campaign and set out to have a bit of fun in their lives.”

 

Categorised Under: Bingo News,
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