32 Red Bingo to Sponsor Paul O’Grady Show

32 Red Bingo to Sponsor Paul O’Grady Show

Written by: ava carson on 11/11/2013 17:50
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The return of the new series The Paul O’Grady show on ITV has partnered with 32 Red Bingo for idents that will broadcast between ad breaks.

Running in between the breaks, the ident will have bingo themed animation featuring a sofa with a chat show style flair.

Marketing director Mark Quayle of the 32 Red brand announced:

"We are extremely pleased to be sponsoring the new series of The Paul O'Grady Show on ITV. It's a fantastic fit for bingo with the demographic of viewers very similar to online bingo players."

The idents will televise weekdays during the hour long show.


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