TV advertising is becoming more and more commonplace for online bingo sites as the crossover between media continues to emerge. Huge advertising campaigns are testament to just how far the world of online bingo has advanced with Wink Bingo being the latest in the line to take a slightly different approach to their own TV based media advertising – TV sponsorship.
Program sponsorship by large bingo sites is actually becoming a more trodden path in its own right. A number of other sites, including more recently Foxy Bingo, have their own sponsorship deals in place. The Wink Bingo sponsorship deal is with All Star Family Fortunes, which airs on ITV on a Saturday night. The sponsorship is set to run for the entire series and you may have caught the first last weekend.
Other shows sponsored by online bingo companies include Al Murray's Happy Hour and even Jeremy Kyle. While the leap from a small online bingo site to a large multiple channel organisation sponsoring TV shows and paying for mainstream TV advertisements isn't going to happen over night or for all companies it's likely that more will follow in these high profile footsteps.
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