The Red Brick Road Advertising Agency has now been declared the official promoter of the bingo company, Gala Bingo. Though the agency had started working for Gala Bingo in December last year itself, this new contract now covers the publicity work of Gala Casinos and Coral Retail, which are all part of Gala Bingo.
The advertising campaign of Red Brick Road Advertising Agency is scheduled to start in this month, in Scotland. It is then expected to go nationwide in January 2008. Their advertising campaign is to comprise of TV commercials, radio ads, 48 sheet posters and posters that will placed on the sides of buses.
It is because of the more lenient advertising laws that have been implemented in September this year, that it is now possible for both bookmakers and bingo companies to place advertisements on television. With this law, there is now immense scope for the increase in publicity and use of gambling advertising.
The first ever TV ad to be made for online betting was aired on TV this month by Red Brick Road Advertising Agency. This ad has the added attraction of featuring football player, Jimmy Hill in it.
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