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Online bingo is next in line for Ladbrokes

Written by: Nikola Zugic on 11/04/2008 10:00

The latest trend in the gambling world is online bingo; and in a bid to keep up with this trend, Ladbrokes too has decided to cash in on this latest trend. This gambling giant has thus launched a 2 million pound advertising campaign, so that it can invoke and make as many Brits think about and start playing bingo from home.

The main reason Ladbrokes had decided on starting online bingo was after Rank had reported a 30% decrease in the attendance in its bingo halls. The reduction in the attendance in the halls is attributed to the implementation of the latest smoking ban.

Today, there are over three million fans who still play bingo regularly; and of this, about 100,000 of them prefer playing online bingo. Ladbrokes had created their latest TV commercial for the site Ladbrokesbingo.com with the intention of making more punters think of and deciding to log on for Legs Eleven.

The bookie here was the first person to actually consider advertising betting on television. This ad was created as a hilarious ad where you find football pundits Kirsty Gallacher, Ian Wright, Ally McCoist and Chris Kamara all a part of the ad.

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