In 2004 the UK online bingo industry only had seventeen sites in operation. Since then the industry has grown exponentially and now according to Drum, there are 243 online bingo sites in operation which offer services to UK bingo players. This essentially means that in order to stay ahead of the pack, online bingo sites have to take an ongoing look at what they are doing to promote their sites, and keep them at the top of the list of favorites.
To this end Gala bingo are set to launch a new marketing campaign for their site. Although I should expect that the campaign will include their land based bingo business also. Frame has been one of the advertising agencies vying for this business which includes online advertising as well at TV and radio.
Keith Bolton the Managing Director of Frame commented that the online bingo market is extremely competitive, but it is also a very exciting challenge. They are planning to produce a campaign which will keep Gala Bingo where it belongs, right at the top. Last year the amount of online bingo players doubled and now nearly half a million people in the UK play this form of the game. Clive Cottrell from Gala Bingo said that they are delighted to be partnering with Frame in an attempt to tap into this huge market more successfully.
According to the Gala bingo website the company operates 175 land based bingo clubs, one online bingo site, and casinos, and throughout the group they employ over 17 000 people. Quite frankly I cannot wait to see the advertising campaign Frame is going to come up with, it is going to have to be really special to better some of the great campaigns already being aired for online bingo sites.
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